A little shameless self-promotion here... the K-SWISS spot has launched! I'm just posting the :60, though most of you will see the :30 all over ESPN, MTV, Comedy Central, Adult Swim... There's way more to the campaign, we made a bunch of :10's for TV that will help blow the voice out a lot more. I'll post those later. Oh, and print too. There's that.
As with everything we make here, this spot plays a big part in the strategy we're employing for K-SWISS. We're setting the table for lots of things to come. They're a rad brand, willing to have as much fun as we are. So, this spot is designed to get you thinking about and, hopefully, liking K-SWISS again. I think it does that. Needless to say, we're really excited about K-SWISS. Can't wait to show everything else we have in the works! Stay tuned for face-meltingness to follow this campaign.
It definitely feels good! Nice work. I love the kids singing.
Posted by: Ashly Stewart | March 17, 2010 at 07:40 AM
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Posted by: K Swiss trainers | April 16, 2010 at 05:14 AM